August 24, 2009

Parents Focusing On Value-Price Equation for Back–To–School Shopping, Says Leading School Uniform Supplier French Toast

French Toast Says Quality Clothing At Reasonable Prices and Free Shipping Driving BTS Sales

New York, NY – August 24, 2009 — Parents of school-age children are focused more than ever on getting high-quality clothing at great prices, according to French Toast (www.frenchtoast.com), a leading supplier of school uniforms for boys and girls, which noted that this trend is helping it to post strong back-to-school results so far.

“The sluggish economy is placing a greater emphasis than ever before on the ability to deliver quality clothing at great prices,” stated Michael Arking, president of FrenchToast.com. “That is what French Toast is all about, and it’s helping us to post strong results,” he added.

Arking pointed to polos, scooters, pants and specialty sizes, like plus, husky and slim, as the strongest areas of French Toast’s school uniform business. He said the fact that boys and girls can get an entire year’s worth of clothing for about $120 is especially compelling to bargain-hunting parents. Arking added that he is encouraged by recent surveys that show that many parents have yet to start their back-to-school shopping.

“Parents seem to be waiting as long as possible before committing to purchasing the items that their children need for the BTS season. That gives us added confidence that parents will continue to buy our products – through our website and our retail partners,” he said.

Arking noted that the growing number of schools – especially public schools – that have adopted school uniform programs for the 2009-2010 school year are also helping to drive interest and sales of school uniforms.


About French Toast
Since 1953, French Toast has provided families with quality children’s wear and school uniforms at great prices. Schools and school districts across the country also turn to French Toast for information and tools that can help them adopt their own school uniform and dress code policies.
French Toast Uniforms can be found at major retailers or at www.frenchtoast.com.  Parents can also request a catalog by mail by calling 1-800-FRENCHTOAST.
For school inquires about adopting a uniform program and to request our free Partnership for Education kit call 1-888-55 SCHOOL.
 
Media Contact:
Jeff Siegel
Monarch Communications
516-569-4271
jeffs@monarchcomminc.com