September 5, 2005

Lollytogs Donates 120,000 School Uniforms to Students Affected by Hurricane Katrina

New York, N.Y., September 8, 2005 - New York based children's apparel manufacturer Lollytogs, Ltd., announces today that in response to last week's tragic Hurricane Katrina, the company is donating 120,000 school uniforms to support displaced students. The bulk of the donation is being split between the Houston, Dallas and San Antonio Independent School Districts, which working under the guidelines of the Texas Education Agency, are accepting students from areas of Louisiana and the Mississippi gulf coast left homeless by the massive storm.

New York based Lollytogs, Ltd., is the manufacturer of French Toast®, America's leading brand of school uniforms, as well as other well known brands such as Lee® School uniforms and @School®, a Division of French Toast.

"As soon as we saw the news that these districts were accepting displaced students we knew we could help. Uniforms are required in most school districts in Texas and we are honored to be able to help these kids get their lives back to normal and their school year off to a good start by looking good and feeling good in new uniforms" said Gigi Gregersen, Brand Manager.

In addition to donations directly to school districts, the company is working with retail partners located in close proximity to the most affected areas. In conjunction with these retailers, Lollytogs, Ltd. plans to help outfit an additional 2,000 students. "Many of our customers were personally touched by this tragedy and we were able to help them on the most local level. Philanthropy is of utmost importance to us, and even more so as this relates so closely to education and the welfare of so many students. We are striving to be as generous as possible to most help the victims of these unfortunate circumstances" added Stacy Bobroff, Marketing Director.

The company is also readying an additional financial and apparel contribution to Kids In Distressed Situations (K.I.D.S), a national charity that distributes donated children's product to non-profit agencies. Richard Sutton, President of Lollytogs serves on the K.I.D.S Board of Directors.

About Lollytogs, Ltd.: Lollytogs, Ltd., a large childrenswear manufacturer is best known for its French Toast® brand and more recently for its acquisition of the Healthtex® brand, formerly of VF Playwear. The French Toast Official School Wear® brand is recognized as the dominant name in school uniforms across the country. Lollytogs, Ltd. has earned its outstanding reputation in the marketplace, by delivering durable, well-styled children's clothing at affordable prices. Lollytogs, Ltd. apparel product is widely available in department stores, specialty retailers and mass-market chains nationwide. For more information on Lollytogs, Ltd. please visit www.lollytogs.com


About French Toast
Since 1953, French Toast has provided families with quality children’s wear and school uniforms at great prices. Schools and school districts across the country also turn to French Toast for information and tools that can help them adopt their own school uniform and dress code policies.
French Toast Uniforms can be found at major retailers or at www.frenchtoast.com.  Parents can also request a catalog by mail by calling 1-800-FRENCHTOAST.
For school inquires about adopting a uniform program and to request our free Partnership for Education kit call 1-888-55 SCHOOL.
 
Media Contact:
Jeff Siegel
Monarch Communications
516-569-4271
jeffs@monarchcomminc.com