July 16, 2009

Cost-Conscious Parents Look to French Toast School Uniforms for Back-to-School Season

As More Schools Adopt Dress Codes, Parents Demand Quality and Value

New York, NY – July 16, 2009 – French Toast (www.frenchtoast.com), a leading supplier of school uniforms for school-age boys and girls, today said it is seeing a significant increase in both sales and inquiries for pants, shirts, skirts, skorts, blouses and other staples of its school-uniform business.

French Toast, a pioneer in the school-uniform industry, attributes the surge in its business to a combination of more school districts adopting school uniform programs and dress codes dress codes along with parents placing a greater emphasis on quality at value prices.

“The multi-year trend toward greater adoption of school uniform programs from private schools and dress codes at public schools is driving demand for all of our products,” stated Michael Arking, president of FrenchToast.com. “We’;re also seeing tremendous appreciation of our value-price equation,&” said Arking, noting that French Toast school uniforms are generally 30 percent cheaper than those of its competitors.

A full French Toast school uniform wardrobe costs approximately $120. In addition, the company offers the widest array of sizes in the industry – from 2T to 5XXL – as well as both traditional and more fashionable items, including embroidery, plaids and different colors.

“As the economy continues to stagnate, our customers are looking for – and finding – tremendous value at our website and in select stores that carry French Toast products,” Arking continued.

Interestingly, popular culture seems to be catching up to what’s happening in schools, as more television programs and movies have been ordering French Toast uniforms over the past several months.


About French Toast
Since 1953, French Toast has provided families with quality children’s wear and school uniforms at great prices. Schools and school districts across the country also turn to French Toast for information and tools that can help them adopt their own school uniform and dress code policies.
French Toast Uniforms can be found at major retailers or at www.frenchtoast.com.  Parents can also request a catalog by mail by calling 1-800-FRENCHTOAST.
For school inquires about adopting a uniform program and to request our free Partnership for Education kit call 1-888-55 SCHOOL.
Media Contact:
Jeff Siegel
Monarch Communications